Today we go 'Behind the container' with Michael Kushner, fellow benefactor and inventive executive of Stefan's Head, another organization that offers restricted version shirts and clothing solely by means of an instant message. The digits are 646.759.0904 in the event that you need in with Stefan, the eponymous 'merchant of things' Will's identity your SMS go-to at whatever point the new strings are up for snatches.
How could it begin?
My prime supporter Trey and I have known each other since we were in
kindergarten and we've for the longest time been itching to begin an organization. Trey and I are both energetic about tech and mold and we needed to begin a clothing
mark that was unique in relation to some other out there today.
Prior to Stefan's Head, your group initially propelled an alternate organization, Goods of Record. When did you know the time had come to rotate and concentrate 100% on Stefan's Head?
We truly preferred taking a shot at Goods Of Record yet we found that it's very
hard to keep a brand steady when you're working with such a significant number of
diverse creators. We needed to have our hands in everything from the
bundling to the item itself, and now we get the chance to do every last bit of it.
Who is Stefan and what's the story behind the name?
Stefan is a genuine person we met when we were at a gathering in LA. He's beautiful
much the coolest individual we've met and everything is based on him.
How are the items outlined and how are they made? and uses Cusotm Boxes.
I've been planning them in-house hitherto, however, we are beginning to work
with picture takers for the prints. We like picture takers who are
polarizing, bona fide, crude, and scandalous.
What was the inspiration driving concentrating on restricted run design items?
Nobody likes seeing another person shake a shirt they are wearing. Individuals
need one of a kind and exceptional. Our model loans itself well to restricted
runs, and it drives us to keep the brand new.
You utilize a considerable measure of exceptionally provocative symbolism to advance the Stefan's Head image. How does this sort of workmanship bearing help build up your image personality and attract potential clients? Did you explore different avenues regarding other stylish ideas previously settling on this one?
It's valid. We got truly fortunate to arrive a picture taker named Blaise
Cepis who did our last photograph shoot.
We adore his style and it unquestionably causes us set up a brand personality, and
we needed to ensure we weren't caring for whatever else you could get at
Urban Outfitters or Gap. We likewise believe there's an almost negligible difference between
trashy/exploitative and cunning/provocative.
Ideally, we are on the last slide. As we push ahead we'll explore different avenues regarding other
picture takers who have diverse style, however constantly strike.
So you folks are shipping these items to clients consistently and bundling is certainly an essential part of the Stefan's Head involvement. What was the procedure and motivation behind the most recent box you all made?
We need the experience to feel like you're accomplishing something unlawful and
messaging with a merchant. We needed to outline the containers to mirror that.
What lies ahead for Stefan's Head?
We need Stefan to wind up plainly the coolest shirt merchant on the planet and
work with the most capable creatives. When we have that nailed then we
can move into different sorts of news and inevitably an entire line.
That, furthermore, some more photography shoots with as much provocative symbolism as we can
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